Elmfield Hall is a stunning Grade II Listed building, situated within Gatty Park, Accrington. It’s many rooms and associated facilities make it an ideal venue for corporate and charitable training, conferencing and events.
A community building for all of the community, the hall has a fascinating history. In more recent times it offers amazing conference facilities and provides the location for numerous corporate training events.
Elmfield Hall is the home of Mr Gatty’s Tea Room. Open to the public, it hosts many of the events and services offered by social enterprise Community Solutions. An ethical business, profits are used to develop numerous, community initiatives. Every cup of tea that is drunk directly supports somebody in the local area.
"We were developing a brand from scratch and Freckle's understanding of our potential market was as beneficial as their design ideas. Our resultant promotional material is visually pleasing and relevant. We are already seeing the benefits of it "
As an underused resource, Elmfield Hall required a re brand of it's conferencing facilities and existing coffee shop. Primarily associated with charitable and 3rd sector usage, promotion of the building as an excellent facility for local businesses was required. With corporate usage supporting the local community, social return provided the hall with a unique, localised selling point.
Although well known locally, Elmfield Hall had been associated with it's tenants rather than as a usable, corporate facility. This became the primary focus. Taking a lead from the buildings rich history, we focused on a heritage brand, whilst retaining the community support message. A move from a coffee shop to a tea room seemed to suit the building and a separate, complimentary brand, Mr Gatty's was developed.
We developed a clear brand for Elmfield Hall, with Mr Gatty's Tea Room as a sub-brand. A website and associated social media platforms covered heritage elements and reiterated social purpose, alongside practical information about the building. Marketing the tea room as it's own brand, allowed specific targeted promotion, which differed slightly from the hall's corporate hire and training focus.